BEST BUY

Sound of Music operated nine stores throughout Minnesota by 1978.[25] In 1981, the Roseville, Minnesota, Sound of Music location, at the time the largest and most profitable Sound of Music store, was hit by a tornado.[22] The store's roof was sheared off and showroom destroyed, but the storeroom was left intact.[22][26] In response, Schulze decided to have a "Tornado Sale" of damaged and excess stock in the damaged store's parking lot.[22] He poured the remainder of his marketing budget into advertising the sale, promising "best buys" on everything.[26] Sound of Music made more money during the four-day sale than it did in a typical month.[23]

BEST BUY

In the second quarter of 2007, Connecticut Attorney General Richard Blumenthal ordered an investigation into the company's use of an in-store website alleged to have misled customers on item sales prices.[93] In December 2007, the Los Angeles Times reported on the same issue, in which some customers claimed they thought they were surfing the Internet version of bestbuy.com at an in-store kiosk only to learn that the site reflected in-store prices only. In response, company spokesperson Sue Busch indicated the in-store kiosks were not intended for price-match purposes and rather were a means to navigate in-store availability. Since the initial investigation, a banner was placed on the in-store site to make its customers more aware of the difference.[94]

"This format has more premium experiences in a 35,000-square-foot selling area, showcasing the very best of Best Buy," Barry said of the experiential format. But in general, these moves are strategic.

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